Born in Tijuana BC, Mexico on December 21st, 1978. Gustavo has a Law degree from the Universidad Panamericana, and has specialized in Corporations by the same institution. He has worked on Guerra González y Asociados, SC, Mexican law firm, as well as litigation firm, Roman and Gordillo, SC where he specialized in civil and commercial matters. In 2002 he joined Grupo Estrategia Política (GEP), a firm with more than 18 years of experience and the first one to specialize in political consulting and lobbying in Mexico. Gustavo is currently the Executive Director of Grupo Estrategia Política (GEP), coordinating political consulting and lobbying for national and international companies and organizations, such as General Electric, Nestle, Master Card, Kansas City Southern, Pioneer Du-Pont, the Mexican Council Industry for Consumer Products (CONMÉXICO), the National Oil Dispensers (ONEXPO), the Mexican Association of Insurance Institutions (AMIS), the Mexican Association of Batteries (AMEXPILAS), the National Chamber of Cosmetics Industry (CANIPEC) and the National Association of Coffee Growers (ANACAFÉ), among others Among the reforms lobbied and achieved by GEP are: the adoption of reforms in trade to harden piracy laws, the creation of a legal framework for cosmetics, as well as criminalizing acts such as altering or stealing any pieces and parts of the railways. Gustavo is also leading the project “Pro bono”, on the right to identity, in collaboration with AppleSeed Mexico, and UNICEF. Gustavo is Vice President for the National Association of Professional Lobbying (PROCAB) a nonprofit organization founded in 2000 whose mission is to promote the development of ethical professional practices in the lobbying activity. He has participated as a speaker at conferences, conventions and work tables, in private and public sector, and at educational institutions, covering issues related to the political environment. In Mexico 2013 edition of The Business Year magazine, Gustavo published an opinion piece entitled “Lobbying: A voice for change”, which describes the link between the development of lobbying and the advance of democracy in Mexico. Since 2012, he participates weekly as a permanent guest in the program MXQ Noticias, the Broadcasting System of the State of Mexico. He also participated as an announcer of Vision Legislative at the same network.