Any business should know who can influence its operating environment at any particular point in time. If you don’t know, it’s easy to be blind-sided by a change in government strategy or a swing in public opinion. We make sure that doesn’t happen.
Mapping stakeholders is stage one. We identify friends and foes and their scope to impact on your business success. Government and the administration are the starting point, but we always go further.
We map influencers from campaigners to bloggers, from high-profile opinion leaders to Twitter trenders. We tell you how they can positively or negatively impact on your strategy or your day-to-day business.
We use a broad range of tools and tactics to talk to influencers in a way they’ll understand and with a message which is tailored to them. We work with you to develop credible positions and deliver engagement through meetings, thought leadership and data-driven insight. With an inhouse digital and design capability, we also build microsites, create infographics, make video and build social media campaigns.
In short we help you talk to your stakeholders in a way which will get their attention.
The role of public affairs professionals needs to be strategic now more than ever
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The 29th Commissioner
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Stakeholder engagement during a bid process