Managing an association – from strategy to delivery

UEIL is a European trade association representing the interests of companies involved in the lubricants industry. In 2007, the association’s leadership felt that it required administrative and advisory support as UEIL continued to grow. The limited existing administrative support was preventing boards and committees from fulfilling their goals.

How we helped: We stepped in to coordinate all UEIL committee and taskforce initiatives; managed internal and external communication, organized internal meetings and UEIL’s annual conference. We also supported the organisation in designing its strategy and positioning itself vis à vis EU institutions and key stakeholders. We were pivotal in recruiting and retaining members. Today, UEIL is recognised as the pre-eminent European body protecting the interests of European lubricants manufacturers and its annual congress is a must-attend event for senior leaders in the lubricants market. Our collaboration continues today and reinforces our partnership moving forward.