Intel Security is one the world’s best known internet security companies. However, its work in the defence sector is less well known outside the US. The company wanted to develop a public affairs strategy in the UK which took them from the desktop computer market to being a government provider of choice.
How we helped: Interel organised a outreach programme for budget holders and policy makers within the civil service and leveraged the company’s role in protecting the United States Dept of Defence. We used innovative tactics to engage with MPs including ‘hacking workshops’ in the House of Commons and briefing sessions for NATO representatives. The company is now recognised as a major supplier and is consulted widely by the UK Govt helping position their products and services ahead of their competitors.