Raising awareness of a rare disease
Orphan Europe is a pharmaceutical company that work to highlight little known or commonly misdiagnoses diseases.
How we helped: We worked with Orphan Europe to build an integrated campaign to raise awareness of a little-known and commonly misdiagnosed disease – porphyria. Doctors were frequently mistaking the disease for others, notably appendicitis, resulting in numerous unnecessary and invasive procedures being carried out.
We designed, scripted and produced an animation explaining the symptoms of porphyria aimed at doctors and ran a global webinar with experts to educate and inform around the disease. We also work with Orphan Europe for better conditions around reimbursement of the drugs to treat porphyria.