Growing a global congress
UEIL is the European trade association representing the interests of companies involved in the lubricants industry – and retained Interel to advise on how to expand its Annual Congress. The objective was to turn a relatively informal and low key event with less than 100 delegates and a few sponsors into a more robust international event.
How we helped: We reviewed the history of UEIL’s meetings and suggested that the next congress should be held in Istanbul, Turkey. The attractive location, the potential of the geographic market coupled with a remarkable social programme contributed to making this event an example for the industry: the congress attracted 250 delegates, high level speakers from industry and government and featured a sizeable exhibition with international sponsors.