Communicating on complex issues
Our client is a major worldwide stock exchange, operating on several different markets in the US and Europe.
They retained Interel to help them devise and implement their communication strategy, with an eye on strengthening their communication on the major issues faced by stock markets in the aftermath of the global financial crisis.
How we helped: Interel helped by setting out a strategy to have the media, the political world and the other relevant stakeholders better understand the activities of the stock exchange. Interel continuously assisted with drafting and presenting the key messages, organising meetings with key stakeholders, and increased the media profile of the stock exchange’s managers.