The Seven Vices of Public Affairs Campaigns

Considering the odds at stake and faced with an increasingly demanding ecosystem of journalists, policy makers and activists, companies continue to struggle with the challenge of advancing their interests and convincing stakeholders to take positive action. With regard to governments and politicians, mistakes can prove costly. Here are seven of the most common errors (one could call them vices too) witnessed in the field of public affairs campaigns, leading to failure at worst or disappointment at best, and ways to overcome them.

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Author

Karel Joos

Partner, Belgium

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