The event provided insights and tips on building global public affairs capacity in order to protect and grow international business value. The event was part of a continuing series of public affairs lectures held by the Interel office in France.
Strategic global public affairs is increasingly becoming a business imperative as companies seek to more effectively manage policy and reputational issues across their international markets. Many multinational companies across Europe and the US, across a diverse array of sectors including IT, healthcare, manufacturing, FMCG, are increasingly seeing more than half of their annual revenue come from markets overseas, creating what is becoming a “global public affairs gap.” Driven by macro demographic and economic trends, this percentage looks set to continue to grow, making an effective global public affairs function a business-critical imperative.
The workshop focused on drivers and challenges for globalizing the public affairs function, success factors, showcasing value, and creating an integrated, connected and confident global function that is embedded within the business.
For more information on how your organization can increase its global public affairs capacity, contact Jason Jarrell on Jason.firstname.lastname@example.org