The Optimal Length for Digital Content

In today’s world of information overload it is easy to get overwhelmed by content. Being succinct isn't just a time saver, it's strategy. In any communications profession, it is important to deliver information in a way that is efficient and maximizes impact. Here is a collection of tips on packaging information for a variety of communication platforms that are sure to increase your content's engagement.

Brenner, Michael. “What’s the Ideal Length for Social Media and Web Content?” Marketing Insider Group. March 14, 2017. Accessed March 19, 2018. https://marketinginsidergroup.com/content-marketing/ideal-length-social-web-content/.
Lee, Kevan. “The Ideal Length for All Online Content.” Social. June 01, 2016. Accessed March 19, 2018. https://blog.bufferapp.com/the-ideal-length-of-everything-online-according-to-science.

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Laura Petrik

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