With a focus on disruption and what that means for public affairs professionals, the event opened with a roller coaster ride, delivered by renowned futurist Peter Hinssen, through technological innovation and the challenges businesses will face if they want to thrive into the day after tomorrow.
Taking a strategic, future-oriented approach was a recurring theme of the event, with a political disruption a central theme. Participants discussed a possible Brexit, the U.S. elections, political shifts in Poland and Brazil and what they mean for business. We also heard how public affairs can play a central role in building and growing a sustainable business, and from disruptive businesses about what they expect from their public affairs consultancies.
Find out more about the full program here, and view the highlights from the event.
We also announced the results of the annual Global Public Affairs Survey which highlighted optimism in the public affairs industry, with 75% of respondents saying revenue has increased over the last two years, and 78% saying they will be making new hires over the next 12 months.
To read more and download the survey, click here.
The day ended on a high with a cocktail reception and dinner at the Royal Museums of Art and History, and the announcement of the winners of the inaugural Global Public Affairs Awards.
Farner Consulting (Switzerland) took the Innovation in Public
Affairs Award for their work on a campaign that mobilised the population to vote for a constitutional change to allow childless couples to access reproductive medicine. The campaign used innovative digital techniques to win public support and secure a constitutional amendment.
The Impact in Public Affairs Award, was awarded jointly to CEC Government Relations (Poland) and Interel EU. The Polish campaign saw the team secure a government commitment to invest in more nurses and midwives, using a variety of techniques, including virtual reality video which allowed viewers to witness the reality of a day in the life of a nurse.
The Interel EU campaign secured €1 million for kidney health in the EU’s annual budget, through building a coalition of health professionals and researchers working on kidney health across the EU. The team was behind the creation of an MEP group for kidney health, using innovative and traditional techniques to reach influencers and policy makers.