Posts for Strategic Communication

The Seven Vices of Public Affairs Campaigns

Wednesday, 25th April 2018

Considering the odds at stake and faced with an increasingly demanding ecosystem of journalists, policy makers and activists, companies continue to struggle with the challenge of advancing their interests and convincing stakeholders to take positive action. With regard to governments and politicians, mistakes can prove costly. Here are seven of the most common errors (one could call them vices too) witnessed in the field of public affairs campaigns, leading to failure at worst or disappointment at best, and ways to overcome them.

From Total to Social – Recalls in the Digital Age

Monday, 22nd June 2015

Year after year, product recall statistics continue to rise. Product recalls present potentially high risk for companies across industries. Global production, products’ increasing complexity and closer market surveillance will keep fuelling this increase for the foreseeable future. Analysing the communication challenges caused by such product-harm crises is of tremendous importance and growing relevance. Read more...