Communications & Marketing

Interel offers full-service communications, marketing, and public relations services to associations, nonprofits, and corporate marketers.

We partner with our clients to provide strategic communication direction and creative solutions to promote your organizations, whether as a single-project assignment, a comprehensive program, or as part of an ongoing consultative relationship.

Among the specific services we offer are:

  • Branding
  • Repositioning
  • Identity management
  • Building and enhancing awareness

Our Philosophy

Interel communications and marketing team members are experts at helping our clients identify and build their brands, and maintain the identity and integrity of these brands over time.

Whether we are working with a client on brand repositioning, website construction or member recruitment, every action taken will ideally reinforce the brand and image that the client hopes to project.

Media Relations & Publicity

At Interel we partner with our clients to identify what is most unique, interesting, and newsworthy within their organizations to distinguish them within the media marketplace.

Because our clients are industry experts, we use every resource available to build on and showcase their expertise. We maintain an active database of media contacts, editorial calendars, and background information about reporters and media outlets. In addition, Interel provides its clients with ongoing reporting analysis of all media outreach and coverage.

Public Relations

Interel provides ongoing strategic consulting on issues pertinent to your organization. Maintaining the reputation of our clients’ brands is critical. We bring strategic insight and understanding to helping identify potential pitfalls for our clients, as well as pinpointing genuine opportunities. Our public relations services are flexible. It’s your choice whether you want us to act as your full-time, public relations representative or to provide help on an as-needed basis.

Brand & Organization Identity Building

A client’s brand extends beyond a logo and slogan. It is how clients communicate with their audiences, and it is evidenced in the atmosphere within their offices, including the way they answer the phone. As an extension of your team, Interel works tirelessly to help build and burnish your brand image. In the end your brand and organizational identity reflect the perceived value of your organization, and that image affects all aspects of your organization from financial stability to your ability to recruit and retain members.

Advertising

From concept to execution, we work with our clients to develop national campaigns that underscore your core values and messages and help influence the behavior of your target audiences.

Marketing Materials

Interel helps our clients communicate effectively with their target audiences through a variety of collateral and marketing materials. Our team of experienced writers and designers can develop the materials you need.

Our marketing materials services include:

  • Email templates
  • Brochures
  • Event material
  • Donor development tools
  • Membership marketing
  • Publications – newsletters and magazines
  • Editing or full-service management, including ad sales
  • Employee literature
  • POS and customer-relationship vehicles
  • Directories

Internal Communications

The building of an organization’s brand starts from the inside out. Because your internal audience of employees and existing association members conveys the identity of your organization in all interactions, it is crucial that they remain up to date on your organization’s values, culture, and brand.

Interel meets this challenge by determining the best communications channel for effectively reaching an internal audience and presenting information on brand and reputation in an approachable-yet-impactful way.

Our Association Management Services