A good story is more than facts and figures

Usually lobbyists don’t exactly have a good reputation. ‘Unfortunate as it may be, I’m entirely not at ease with this negative perception,’ says Karel Joos. He is a partner at Interel Belgium, a communications and public affairs consultancy, and the author of the textbook ‘Lobbying – How companies could convince policy makers’ (Lannoo, 2015). In addition he is firmly convinced that the corporate world still has a long road ahead.

CFO Magazine n°202 (page 24-25) – see full article here (in Dutch)

For more information, you may contact Karel Joos