Shaping the commercial narrative for a bid

The UK government ran a competitive tender worth £10bn to replace its aging refuelling and transport aircraft. Interel supported AirTanker Ltd, a consortium of some of Europe’s leading engineering companies including Babcock, Cobham, EADS, Rolls-Royce and Thales UK in its bid. Our support, in the face of stiff competition, helped AirTanker secure this business critical contract.

How we helped: We helped shape the commercial narrative of the bid, developed a comprehensive contact programme in Whitehall and Westminster that made sure that AirTanker’s strong messaging on its strategic and industrial importance to the economy and its competitive commercial advantage was delivered to the right people at the right time. We put together a coalition of politicians, trade unions and military experts who publicly supported the bid. We also coordinated all media activity for the bid.