Establishing a client as a go-to expert

Opower is a market-leading provider of smart meters, helping consumers across the world to understand and minimise their energy use. Opower wants to expand in Europe and realises that to do so they need to be part of a policy debate which is shaping the market in which they will operate in the future. They sought Interel’s advice on influencing and participating in the debate on demand (Energy Efficiency Directive) and the rules applying to operators (Data Protection Directive).

How we helped: Thanks to our strategic advice and know-how, Opower has successfully raised its profile and is having a measurable impact on the policy debate in a way which is leading to new business opportunities in European markets. For example, meetings in Brussels with Irish officials have led to direct follow up with a possible business contact in that market.  All this was achieved in less than six months.