The role of public affairs professionals needs to be strategic now more than ever

Our CEO Fredrik Lofthagen talks to The International Communications Consultancy Organisation (ICCO) about some of the key takeaways from the 2016 Public Affairs Survey and what the future holds for the future of the public affairs industry.

Earlier in June we announced the results of our 2016 Public Affairs Survey which highlighted optimism in the public affairs industry, but also revealed that political risk was an increasing concern for our clients. Fast forward two months and the political landscape has done little to stabilise the situation, with the implications of Brexit making it even more important for the public affairs profession to alleviate concerns and provide guidance through these tumultuous times.

Our CEO Fredrik Lofthagen talks to The International Communications Consultancy Organisation (ICCO) about some of the key takeaways from the survey and what the future holds for the future of the public affairs industry.

You can read the full interview here: http://bit.ly/2bP14VU

Author

Sara Torpy

Group Communications Executive

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