INTEREL EXPANDS ITS GLOBAL CAPABILITIES WITH THE PLUS NETWORK

“Building on our global growth strategy, including our acquisition of Washington DC based firm AMG earlier this year, joining the PLUS Network as the public affairs and association management reference partner made perfect sense, said Fredrik Lofthagen, CEO of Interel. Effective marketing today cannot be divorced from the policy environment, no matter where a company operates,”

The PLUS Network, created and centrally coordinated by the global communications firm WE (Waggener Edstrom), unites the international firms YouGov, The Garrigan Lyman Group (GLG), Salt, ENVY, and Interel. Working together under the PLUS standalone brand, the network delivers integrated capabilities spanning the entire ecosystem comprising an organization’s communications & external affairs activities including marketing, branding, communications, digital, research & polling, and public & government affairs.

The PLUS Network strengthens the link between the fields of communications and public affairs, areas that increasingly go hand-in-hand in affecting businesses’ bottom-line and brand-value in today’s issues-driven world. This integrated approach of these and other professional disciplines – as well as the client-centered focus of independent firms – makes PLUS a unique alternative to traditional network models.

“Building on our global growth strategy, including our acquisition of Washington DC based firm AMG earlier this year, joining the PLUS Network as the public affairs and association management reference partner made perfect sense, said Fredrik Lofthagen, CEO of Interel. Effective marketing today cannot be divorced from the policy environment, no matter where a company operates,”

“The PLUS Network creates a real powerhouse offering to the market, unrivaled by any competitor,” said Interel Global Practice Partner, Jason Jarrell. “Today, global organizations need a combination of resources to create impactful and lasting solutions to manage the growing challenges and opportunities in their operating environment. PLUS brings these resources together.”

Interel operates across more than 65 markets with teams of “boots-on-the-ground” experts, providing strategic guidance and local impact for its clients across all industry sectors to help them protect and grow their business all over the world. Interel’s partnership with The PLUS Network will further enhance its award-winning support of its clients around the world.

FOR MORE INFORMATION CONTACT:

Jason C. Jarrell
Partner, Head of Global Practice and U.S. Director
Interel
Tel +1 202 621 1805 | Mobile +1 202 352 7911
jason.jarrell@interelgroup.com  
www.interelgroup.com

ABOUT INTEREL
Interel is an integrated, award-winning global public affairs consultancy with over three decades of history with offices in Brussels, London, Paris, Berlin, Beijing, New Delhi, and Washington, D.C. Interel covers more than 65 markets worldwide through the Interel Global Partnership managed from Washington, D.C., and our regional hubs in Brussels (EMEA) and Beijing (AsiaPac). Through our unique global public affairs capabilities and leading expertise of our consulting teams, we offer a seamless interface for managing international issues, stakeholder engagement, government relations, advocacy, policy communications and association management for more than 250 blue chip clients.

 

Author

Jason C. Jarrell

U.S. Director and Head of Global Practice | Editor for InterelInsight.US

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