8 June 2017 - Outline
The political context is shifting dramatically at the moment, creating opportunity and risk which is challenging for business to manage.
For our 4th Global Public Affairs Summit, we’re focusing on how public affairs professionals can help business to take a strategic view of those shifts in the global political context and manage them proactively in new and innovative ways.
Welcome and state of the public affairs nation
Business and strategy: Public affairs at the top table
Gui Athia, VP Government Relations and Public Affairs, EMEA, Nike
Part 1 – Global political risk – the big issues
1. An inward-looking USA?
Cindi Berry, part of the Trump transition team, in conversation with Fruszina Harsanyi, Senior Adviser, Interel
2. An outward-looking China: Rising South East Asia
Annalisa Barbagalo, Head of Government Relations Europe, Alibaba Group in conversation with Hans Vriens, member of the Interel Global Partnership, South East Asia
3. An isolated UK?
The Rt Hon. the Lord Lansley CBE, Member of the House of Lords and former Conservative Minister, in conversation with George McGregor, Interel
Scenesetter for the afternoon
Part 2 – New approaches for political risk management
Positivity vs negativity – a counter-approach for business
Olivier Van Duuren, Former COO/CMO Microsoft Belgium, Author – The Dualarity
Countering the politics of Twitter
Peter Peyser, Peyser Associates, New York
The challenge of influence
In conversation with:
Eve Zuckerman, Digital Strategist, Obama Campaign
Emma Dutton MBE, Applied Influence Group
Lies, damned lies and getting insulted on Twitter: Using polling to maximise impact
Joe Twyman, Head of Political and Social Research, EMEA, YouGov
Tactics and storytelling: scenario planning for powerful engagement
9 June 2017 - Members of IGP only. Programme to follow
In this private session for members for the Interel Global Partnership only, we’ll be devoting the day to new business opportunities, new services and issues affecting the public affairs profession in the management and development of their businesses.
The session will open at 9.30 and close at 14.30 to allow time in the afternoon for networking if required. This session will take place at Interel’s offices, Rue du Luxembourg.