The 4th Annual Interel
Global Public Affairs Summit

8 - 9 June 2017, Brussels

Retreat of globalism? Managing political risk in a new world order


Keynote Speakers

Gui Athia
VP Government Relations and Public Affairs EMEA, Nike
Annalisa Barbagallo
Head of Government Relations Europe, Alibaba Group
Olivier Van Duuren
Founder, The Dualarity, and former COO/CMO, Microsoft, Belgium
Eve Zuckerman
Digital Strategist
Emma Dutton, M.B.E
Managing Director, Applied Influence Group
Cindi Berry
Managing Director, Civil Justice Reform Group
The Rt.Hon, the Lord Lansley CBE
Member of the House of Lords
Joe Twyman
Head of Political and Social Research, EMEA, YouGov
Peter Peyser
Founder, Peyser Associates
Anthony Sharman
Director UK, Scenarios4Summits
Mark Stoop
Managing Director, Scenarios4Summits Global


8 June 2017 - Outline

The political context is shifting dramatically at the moment, creating opportunity and risk which is challenging for business to manage.

For our 4th Global Public Affairs Summit, we’re focusing on how public affairs professionals can help business to take a strategic view of those shifts in the global political context and manage them proactively in new and innovative ways.

09:15- 09:30

Welcome and state of the public affairs nation


09:30 - 10:10


Business and strategy: Public affairs at the top table

Gui Athia, VP Government Relations and Public Affairs, EMEA, Nike

Part 1 – Global political risk – the big issues

10:10 - 10:50

1. An inward-looking USA?

Cindi Berry, part of the Trump transition team, in conversation with Fruszina Harsanyi, Senior Adviser, Interel



11:10 - 11:50

2. An outward-looking China: Rising South East Asia

Annalisa Barbagalo, Head of Government Relations Europe, Alibaba Group in conversation with Hans Vriens, member of the Interel Global Partnership, South East Asia


11:50 - 12:30

3. An isolated UK?

The Rt Hon. the Lord Lansley CBE, Member of the House of Lords and former Conservative Minister, in conversation with George McGregor, Interel


12:30 - 12:45

Scenesetter for the afternoon

Part 2 – New approaches for political risk management

13:50- 14:30

Positivity vs negativity  – a counter-approach for business

Olivier Van Duuren, Former COO/CMO Microsoft Belgium, Author – The Dualarity

14:30 - 15:00

Countering the politics of Twitter

Peter Peyser, Peyser Associates, New York



15:20 - 16:00

The challenge of influence

In conversation with:

Eve Zuckerman, Digital Strategist, Obama Campaign

Emma Dutton MBE, Applied Influence Group

16:00 - 16:30

Lies, damned lies and getting insulted on Twitter: Using polling to maximise impact

Joe Twyman, Head of Political and Social Research, EMEA, YouGov 

16:30 - 17:00

Tactics and storytelling: scenario planning for powerful engagement


19.30 - late

Gala Dinner and Global Public Affairs Awards

Download entry details for the awards here

Location: BELVue Museum and Gallery

9 June 2017 - Members of IGP only. Programme to follow

In this private session for members for the Interel Global Partnership only, we’ll be devoting the day to new business opportunities, new services and issues affecting the public affairs profession in the management and development of their businesses.

The session will open at 9.30 and close at 14.30 to allow time in the afternoon for networking if required. This session will take place at Interel’s offices, Rue du Luxembourg. 

Venue - 8 June

The Hotel

Boulevard de Waterloo 38
1000 Bruxelles

+32 2 504 11 11