The 4th Annual Interel
Global Public Affairs Summit

8 - 9 June 2017, Brussels

Retreat of globalism? Managing political risk in a new world order


Thank you for attending the 4th Annual Interel Global Public Affairs Summit: Retreat of Globalism? Managing Political Risk in a New World Order in Brussels, Belgium. It was wonderful to see in attendance so many of the Interel Global Partnership (IGP) partners from every corner of the world, executives from leading international organizations, political experts, and thought leaders from this dynamic and growing field of global public affairs. The insights shared and discussed at this year’s summit further show the importance of the public affairs function in helping manage risks and create new opportunities for organizations of all types. 
Please find below presentations from our speakers as well as photos and videos from the summit. Further below you will find the results of this year’s surveys of public affairs in-house practitioners and consultants.
If you were unable to attend the summit this year, we hope to see you next year! Dates for the 2018 summit coming soon.
Until the next summit, we look forward to working and collaborating with you. Please do not hesitate to contact us with any questions, as well as suggestions for next year’s summit!

Available Presentations for Download.

Gui Athia
VP Government Relations and Public Affairs EMEA, Nike
Annalisa Barbagallo
Head of Government Relations Europe, Alibaba Group
Fruzsina Harsanyi
Senior Adviser, Interel
J. Martins Lampreia
President, Omniconsul - Portugal
Fredrik Lofthagen
CEO Interel and Chairman, Interel Global Partnership
Peter Peyser
Founder, Peyser Associates, Interel Washington Group


8 June 2017 - Outline

The political context is shifting dramatically at the moment, creating opportunity and risk which is challenging for business to manage.

For our 4th Global Public Affairs Summit, we’re focusing on how public affairs professionals can help business to take a strategic view of those shifts in the global political context and manage them proactively in new and innovative ways.

08:30 - 09:15

Welcome Coffee

09:15- 09:30

Welcome and state of the public affairs nation


09:30 - 10:10


Business and strategy: Public affairs at the top table

Gui Athia, VP Government Relations and Public Affairs, EMEA, Nike

Part 1 – Global political risk – the big issues

10:10 - 10:50

1. An inward-looking USA?

Cindi Berry, part of the Trump transition team, in conversation with Fruszina Harsanyi, Senior Adviser, Interel



10:50 - 11:10

Coffee Break

11:10 - 11:50

2. An outward-looking China: Rising South East Asia

Annalisa Barbagallo, Head of Government Relations Europe, Alibaba Group in conversation with Hans Vriens, member of the Interel Global Partnership, South East Asia


11:50 - 12:30

3. An isolated UK?

The Rt Hon. the Lord Lansley CBE, Member of the House of Lords and former Conservative Minister, in conversation with George McGregor, Interel


12:30 - 12:45

Scenesetter for the afternoon

12:45 - 13:50

Lunch Break

Part 2 – New approaches for political risk management

13:50- 14:30

Positivity vs negativity  – a counter-approach for business

Olivier Van Duuren, Former COO/CMO Microsoft Belgium, Author – The Dualarity

14:30 - 15:00

Countering the politics of Twitter

Peter Peyser, Peyser Associates, New York



15:00 - 15:20

Coffee Break

15:20 - 16:00

The challenge of influence

Eve Zuckerman, Digital Strategist, Obama Campaign and

Emma Dutton MBE, Applied Influence Group in conversation with Grégoire Poisson, Interel

16:00 - 16:30

Lies, damned lies and getting insulted on Twitter: Using polling to maximise impact

Stephan Shakespeare, CEO, YouGov 

16:30 - 17:00

Tactics and storytelling: scenario planning for powerful engagement


19.30 - late

Gala Dinner and Global Public Affairs Awards

Download entry details for the awards here

Location: BELVue Museum and Gallery

9 June 2017 - Members of IGP only. Programme to follow

In this private session for members for the Interel Global Partnership only, we’ll be devoting the day to new business opportunities, new services and issues affecting the public affairs profession in the management and development of their businesses.

The session will open at 9.30 and close at 14.30 to allow time in the afternoon for networking if required. This session will take place at Interel’s offices, Rue du Luxembourg.