The 4th Annual Interel
Global Public Affairs Summit

8 - 9 June 2017, Brussels

Retreat of globalism? Managing political risk in a new world order


Keynote Speakers

Gui Athia
VP Government Relations and Public Affairs EMEA, Nike
Olivier Van Duuren
Founder, The Dualarity, and former COO/CMO, Microsoft, Belgium
Eve Zuckerman
Digital Strategist
Emma Dutton, M.B.E
Managing Director, Applied Influence Group
Cindi Berry
Managing Director, Civil Justice Reform Group


8 June 2017 - Outline

The political context is shifting dramatically at the moment, creating opportunity and risk which is challenging for business to manage.

For our 4th Global Public Affairs Summit, we’re focusing on how public affairs professionals can help business to take a strategic view of those shifts in the global political context and manage them proactively in new and innovative ways.

09:30 - 9:45

Welcome and state of the public affairs nation


9:45 - 10:30


Business and strategy: Public affairs at the top table

Gui Athia, VP Government Relations and Public Affairs, EMEA, Nike

Four shifts in global political risk

10:45 - 11:15

1. An inward-looking USA?



11:15 - 11:45

2. An outward-looking China?


11:45 - 12:15

3. Russia’s place in the new order?


12:15 - 12:45

4. An isolated UK?


Part 2 – New approaches for political risk management

13:45 - 14:30

Positivity vs negativity  – a counter-approach for business

Olivier Van Duuren, Former COO/CMO Microsoft Belgium, Author – The Dualarity

14:30 - 15:15

Countering the politics of Twitter


15:30 - 16:00

Power shifts and power vacuums: Building a movement in 2017

Eve Zukerman, Digital Strategist

16:00 - 16:30

Influencing in high stakes environments

Emma Dutton M.B.E., Former Human Intelligence lead, Afghanistan, MD Applied Influence Group

16:15 - 16:45

Data and metrics: An informed approach to campaigning.

19.30 - late


Gala Dinner and Global Public Affairs Awards

(location TBC)

9 June 2017 - Members of IGP only. Programme to follow

In this private session for members for the Interel Global Partnership only, we’ll be devoting the day to new business opportunities, new services and issues affecting the public affairs profession in the management and development of their businesses.

The session will open at 9.30 and close at 14.30 to allow time in the afternoon for networking if required. This session will take place at Interel’s offices, Rue du Luxembourg. 

Venue - 8 June

The Hotel

Boulevard de Waterloo 38
1000 Bruxelles

+32 2 504 11 11